March to the Polls Case Study

March to the Polls and their Latino Voter Empowerment Coalition recognized that Latino voter turnout in North Texas was lagging. Their analysis showed that regions with high concentrations of Latino residents, particularly in neighborhoods with higher poverty rates and lower educational attainment, often experience the lowest turnout rates. Research from Portland State University in Oregon confirmed that Dallas’ heavily Hispanic neighborhoods, like West Dallas and Pleasant Grove, are classified as voting deserts, a designation reserved for neighborhoods with turnouts of 3% or lower.

The Solution

Through research and local focus groups, The Shearer Group identified feelings of political disconnection within the geographic regions in which they reside as a key factor in low Latino voter turnout during local and state elections. As a result, we designed a culturally relevant and visually striking campaign to build a connection between belonging and voter participation. We also launched the campaign kickoff with exclusive merchandise, local influencer appearances, and—of course—voter registration to invoke maximum levels of FOMO. 

The Goal 

This long-term campaign will become a staple of the local Dallas- Fort Worth area election cycles, focused on increasing turnout in predominantly Latino precincts and driving excitement around voter participation in local and statewide elections.  

The Deliverables

• Visual Identity including Logo Design, Colors, Typography & Graphic Assets

• Campaign Merchandise, including Yard Signs, Stickers, T-shirts, Posters & Local Artist Collaborations

• Kickoff Visual Assets, including Mural, Social Media Graphics & Recap Video 

• Turnkey Event Planning, including Venue Booking, Run of Show & Vendor/Partner Recommendations