Builders of Hope Case Study
REPORT DEVELOPMENT, BRAND EXTENSION & MEDIA RELATIONS
Builders of Hope CDC launched a new policy toolkit that identifies Dallas’s most vulnerable neighborhoods and provides policy solutions to address residential displacement. They approached The Shearer Group to support in bringing the idea of this valuable toolkit to life.
The Problem
Over the last two years, Builders of Hope Community Development Corporation has been developing an anti-displacement toolkit to inform housing policy for the city of Dallas. They spent countless hours gathering and analyzing data in order to make specific, data-informed policy recommendations. They also hosted city-wide open houses, numerous neighborhood listening sessions, knocked on over 1,000 doors and surveyed more than 400 Dallas residents impacted by rising housing costs and neighborhood change across the city.
They needed an engaging way to showcase their findings and a partner to help them see the project to fruition, including a dynamic, authentic visual identity for the toolkit, branded assets to amplify the toolkit’s footprint, and media relations.
The Solution
The Shearer Group toured the toolkit’s target neighborhoods and identified key cultural landmarks to act as key illustrations and the foundation of the “A Right to Stay” micro-brand. We designed a culturally relevant and visually authentic brand to represent the community engagement that’s central to the Builders of Hope’s work and research. We also supported the release of the finished A Right to Stay: Dallas Anti-Displacement Toolkit by expanding the toolkit visuals to a gallery walk experience, a branded event program, and—of course—a media relations strategy focusing on clear, consistent messaging.
The Results
A Right to Stay will become the center of efforts to create meaningful policy change within the City of Dallas and will be presented to the Dallas City Council in January 2025 by Builders of Hope CDC.
The Deliverables
Visual Identity, including Logo Design, Colors, Typography, Branded Maps, Photography & Graphic Assets
Kickoff Visual Assets, including Gallery Walk, Event Program, Invites & Recap Video
Media Relations, including Media Strategy, Press Release, Interview Arrangements & Monitoring Media Coverage
The Testimonial
"As practitioners, our focus is on doing the work. That's why firms like The Shearer Group are essential - they help us cut through the noise and create strategies to move projects like our anti-displacement toolkit across the finish line. They’re a partner that feels like a part of our team, and their work absolutely elevated our efforts to a level we couldn't have reached on our own." J.A. Armstrong III, CEO, Builders of Hope CDC
