Winning Local: Campaign Support for Byron Sanders, Prisma Garcia, and DeSoto ISD Props A, B & C

In spring 2025, The Shearer Group had the privilege of supporting three local political campaigns shaping the future of education in North Texas: Byron Sanders for Dallas ISD District 5, Prisma Garcia for Dallas ISD District 4, and the DeSoto ISD bond propositions (Props A, B & C).

We partnered with each campaign to deliver sharp, compelling creative — from visual identity and messaging strategy to social media content and digital and print collateral design. And then we amplified that with targeted voter digital advertising. Our goal was to ensure every campaign stood out, resonated with voters, and built trust across diverse communities.

The results speak for themselves: all three campaigns won. Both Byron Sanders and Prisma Garcia secured their seats on the Dallas ISD Board of Trustees, and DeSoto voters passed all three school bond propositions.

Through thoughtful design and strategic communication, The Shearer Group helped these campaigns amplify their voices, clarify their platforms, and mobilize voters — proving once again that creative storytelling can help win hearts, minds, and ballots.